One of the best marketing books out there is the “Purple Cow” by Seth Godin.
A key point in his book is that as a business, you need to be memorable.
The cow mentioned in his book got noticed because it was well, purple. But if all cows were purple, then that would be boring and ordinary.
People now have far more choices but much less time. So, how do you get their attention fast enough?
In this talk by Seth Godin, he shares 2 important rules about making and marketing a product;
- Design is free when you get to scale.
- “The riskiest thing you can do now is be safe.”