Seth Godin: Get Your Ideas To Spread

One of the best marketing books out there is the “Purple Cow” by Seth Godin.

A key point in his book is that as a business, you need to be memorable.

The cow mentioned in his book got noticed because it was well, purple. But if all cows were purple, then that would be boring and ordinary.

People now have far more choices but much less time. So, how do you get their attention fast enough?

In this talk by Seth Godin, he shares 2 important rules about making and marketing a product;

  1. Design is free when you get to scale.
  2. “The riskiest thing you can do now is be safe.”

Simon Sinek on How Great Leaders Inspire Action

This TED talk by Simon Sinek has been out for a while now, but it’s a great one if you haven’t already seen it.

His mantra is: ‘People don’t buy what do you, they buy why you do it’

He explains why great businesses like Apple have been able to inspire so many people to the point of a ‘cult’ like following.

But it’s not just for businesses like Apple – It’s also possible to do this for your own digital agency or startup.

By clearly understanding why you do what you do – it will allow you to give meaning to what you do, build an amazing story, inspire your team and customers and then ultimately lead to growing a great digital business.

Find out how here:

10 Ways To Screw Up Startup Fundraising

Looking for someone to fund your startup is hard. It can be a nerve-wracking experience having to pitch to investors. Fortunately there are many startups that have been down this road before - which means you can learn from (and therefore) not repeat … [Continue reading]

Product Strategy Is All About Saying “No!”

For a lot of startups, as soon as we start to get traction, we start thinking about how we can improve our products, and what other features we can add. Sound familiar? We are of course doing this with good intentions but without realising it we … [Continue reading]

How Startup Funding Really Works

It's incredible how much things can change in a business from startup idea to IPO or exit, particularly how the 'pie' gets divided up as more investors become involved. If you're interested in how this process works - this infographic tells you … [Continue reading]

Gary Vaynerchuk’s Advice on How to Avoid a Classic Startup Mistake

Here's some great advice from Gary Vaynerchuk for any digital entrepreneur. Although we might think it, we can't be great at everything. Here's how to accelerate your business faster by actually building on your strengths rather than making up for … [Continue reading]

10 Rules for a Great Startup Idea – Infographic

Running a startup is an 'all consuming' endeavour so you need to be absolutely sure that you want to be spending several years of life dedicated to a single cause. Unfortunately there's never a totally black or white answer - but here's a great … [Continue reading]

How To Craft a Winning Startup Pitch

For startups, creating a killer investor pitch doesn't always come naturally. In this infographic, we will be learning actionable tips on how to nail your next pitch. Here they are: Explore more infographics like this one on the web's largest … [Continue reading]

What’s Inside An Investor’s Mind

How can you prove that your startup is worth investing in? How can you create a winning pitch that’ll knock an investor's socks off? How do they make their decisions? Will your team be able to impress investors? Jeff Clavier, SoftTech VC … [Continue reading]

Social Media Marketing for Startups

Most startups are dabbling with social media when they have time in between tasks - but how many of us are following the entire process through on a regular basis? Some tips here: by Column Five Media. Explore more infographics like this one … [Continue reading]